The OGSM model drives success: How organizations use OGSM to achieve their goals and stay competitive

OGSM stands for Objectives, Goals, Strategies, and Measures. It is a planning tool that helps businesses and organizations to define their objectives, establish specific goals, develop targeted strategies, and track progress with measurable indicators. The OGSM model is a simple, yet powerful way for businesses to achieve their objectives and drive growth. In this blog, we will explore how a supermarket can use the OGSM model to achieve their business objectives.

Defining objectives

The first step for a supermarket using the OGSM model is to define their objectives. Objectives should be aligned with the overall vision and mission of the business and should be broad enough to provide direction without being overly specific. For example, a supermarket might have an objective to become the leading grocery retailer in their local area. This objective provides a clear direction for the business but is not so specific that it limits the strategies that can be used to achieve it.

Establishing specific Goals

The next step is to establish specific, measurable goals that will help the supermarket achieve their objectives. Goals should be SMART: specific, measurable, achievable, relevant, and time-bound. For example, the supermarket might set a goal to increase their market share by 5% in the next year. This goal is specific, measurable, and time-bound, and is directly aligned with the objective of becoming the leading grocery retailer in the local area.

Developing targeted strategies

The third step is to develop targeted strategies that will help the supermarket achieve their goals. Strategies should be tailored to the unique situation of the business and should be designed to achieve the specific goals that have been established. For example, the supermarket might develop a strategy to improve their online presence by launching a new e-commerce platform. This strategy is directly aligned with the goal of increasing market share, as it will enable the supermarket to reach new customers who prefer to shop online.

Tracking progress with measures

The final step is to track progress towards the goals with measures. Measures should be chosen carefully and should be aligned with the specific goals that have been established. For example, the supermarket might track online sales figures to measure progress towards their goal of increasing market share. By regularly monitoring these measures, the supermarket can identify areas where they are falling short of their goals and make adjustments to their strategies to get back on track.

Using OGSM to improve customer satisfaction

Suppose a supermarket wants to improve customer satisfaction as part of their overall objective to become the leading grocery retailer in their local area. In that case, they might establish a goal to increase customer satisfaction ratings by 10% in the next six months. To achieve this goal, they might develop a strategy to launch a customer feedback program and offer incentives to customers who complete surveys.

The supermarket might track progress towards this goal by monitoring customer satisfaction ratings on a monthly basis. If they find that they are not making progress towards their goal, they might adjust their strategy by offering more incentives to encourage more customers to complete surveys.

Aligning different teams and departments

In addition to helping the supermarket achieve their objectives and goals, OGSM can also help to align the efforts of different teams and departments within the organization. By clearly communicating the objectives, goals, strategies, and measures to all employees, everyone can work towards a common goal and contribute to the success of the business.

Advantages of the OGSM model

One of the main advantages of using the OGSM model is that it helps organizations to stay focused on their objectives and goals, and avoid getting sidetracked by distractions or competing priorities. This can be particularly important in today’s fast-paced business environment, where organizations must be agile and adaptable to stay ahead of the competition. By defining clear objectives, establishing specific goals, developing targeted strategies, and tracking progress with measurable entities organizations can create a clear roadmap for success that is grounded in data and informed by best practices.

Another advantage of the OGSM model is that it can help to align the efforts of different teams and departments within the organization. By clearly communicating the objectives, goals, strategies, and measures to all employees, everyone can work towards a common goal and contribute to the success of the business. This can help to create a culture of collaboration and accountability, where everyone is working together to achieve the same objectives.

One potential challenge of using the OGSM model is that it requires careful planning and execution. It can be easy to get bogged down in the details of each step, and to lose sight of the bigger picture. To avoid this, organizations should take a step back periodically and evaluate their progress towards their objectives and goals. They should also be willing to make adjustments to their strategies if they are not making progress towards their goals.

The OGSM model helps businesses achieve their objectives and drive growth

By following the OGSM model, supermarkets can stay focused on their objectives and goals, and avoid getting sidetracked by distractions or competing priorities. This can help to ensure that they are making progress towards their long-term vision, even as they face short-term challenges and obstacles.

In addition to supermarkets, the OGSM model can be applied to a wide range of businesses and organizations, including non-profits, government agencies, and start-ups. By defining clear objectives, establishing specific goals, developing targeted strategies, and tracking progress with measurable measures, any organization can create a roadmap for success that is grounded in data and informed by best practices.

In conclusion, The OGSM model has proven to be an effective planning framework for businesses and organizations, providing a structured approach to define objectives, establish goals, develop strategies, and track progress towards success. By following the four-step process of defining objectives, establishing goals, developing strategies, and tracking progress with measures, organizations can create a clear roadmap for success that is grounded in data and informed by best practices. So, whether you are running a supermarket, a non-profit organization, or a start-up, the OGSM model can help you to achieve your goals and realize your vision for the future.

If you are interested in this specific case, we have a page showing how to work this out in the OGSM tool. Click here.