How does OGSM work?
What does OGSM bring you?
– Joel BarkerNow you know something about how OGSM works, let us continu with how to use OGSM.
How do I use an OGSM?
OGSM stands for Objective, Goals, Strategies and Measures:
The OGSM starts out with a clear formulation of the qualitative ambition, the Objective. In 1 sentence you capture where the organization wants to be after a certain period. This is a crucial step in creating the interconnection with the market and the market positioning. Since all next steps will follow the direction as set in the Objective, it is important that the team agrees on an Objective with concrete and clear wordings.
Subsequently the (qualitative) Objective is translated in quantitative Goals. Based on these goals, the teams can ultimately evaluate whether the desired results are achieved. When the Goals are met, the Objective is achieved.
The Objective and Goals decide WHAT will be achieved. The Strategies and Measures describe HOW the team will meet the Objective.
Strategies are the specific choices on how to reach the objective: they define where and how to deploy your tangible and intangible resources. It is important to really make choices; history tells us that it is better to do a few things thoroughly than do a lot of things to some extent.
Finally, the strategies are translated into concrete measures (dashboard measures) and activities (actions). Dashboard measures are again SMART and indicate whether you’re on track in realizing your strategies. Last but not least you define concrete actions. he actions make sure the right steps to realize your strategies are being taken. The team determines who will carry out the activities, and when. The SMARTER the activity, the bigger the chance that it will be done.
For the people in the organization, 1 page tells them the overall picture of the desired and actionable future. At the same time, it is clear how the different strategies and teams work together.
Now you know a thing or two about how OGSM works and how to use it but do you have enough information? If not, read the tekst below.