OGSM Examples: learn how to improve your OGSM plan
8 OGSM examples with tips and videos
Discover a selection of useful OGSM (Objectives, Goals, Strategies, and Measures) examples. Explore real-world success stories and gain valuable insights into strategic planning. Explore real-world instances of effective OGSM implementations that have driven success and innovation across various industries. Whether you’re new to OGSM or seeking inspiration for your own strategic planning, our collection of examples will provide valuable insights and inspiration. Dive in and discover how OGSM can transform your business goals into actionable strategies.
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OGSM example:
Playing to Win by Lafley and Martin (Procter & Gamble)
This video shows a sample OGSM taken from the book Playing to Win by A.G. Lafley and Roger L. Martin. This is a case study from Procter & Gamble explaining how they use OGSM in practice in order to determine where to play and how to win.
Would you like to access this example in your free OGSM Software workspace and play around with it? Find out how!
Would you like to access this example in your free OGSM Software workspace and play around with it? Find out how!
OGSM Example: Marketing plan (Jeep)
Below you find an example of how an active OGSM plan in the software could look. As you can see by the green, orange and red colouring, some strategies have performed better than others. Some of the Goals are also off track, so they might need extra resources or adjustment. That’s a great example of how the software can help you understand whether the things you are doing, are leading to the results you want. Click on the image below to zoom in on this OGSM. If you want to dive into this example, check out Jeep example explained in 5 steps.
OGSM example: Marketing plan (supermarket)
After the financial crisis of 2008, many retail stores found themselves in the eye of the storm. Caught between decreasing consumer confidence, increasing competition, late payments and a strong decline in access to finance, many retailers struggled to keep their head above water. The choice between a low-cost strategy and product differentiation is a thing of the past.
Retailers need to be excellent both in minimising costs and in delivering a unique customer experience. Strong brands possess authentic, relevant and distinctive brand promises. Even more importantly, they fulfil these every day in everything they do. For our second example, we have drawn up an OGSM for a retail brand to make the leap from good to great by using the brand as a compass. If you want to dive into this example, check out Supermarket example explained in 5 steps.
Would you like to access this example in your free OGSM Software workspace and play around with it? Find out how!
Would you like to access this example in your free OGSM Software workspace and play around with it? Find out how!
OGSM example: NGO non-profit
Are you looking for a way to create a strategic plan for your church or NGO (Non-governmental Organization) that can help you achieve your vision and mission? OGSM (Objectives, Goals, Strategies, and Measures) is a powerful tool to consider.
In this guide, we’ll show you how to use OGSM step-by-step, using a church as an example. However, the principles and techniques we cover can be applied to other NGOs as well, whether you’re a small local organization or a large international one.
We’ll walk you through each component of the OGSM framework and show you how to apply it to your organization’s unique situation. By the end of this guide, you’ll have a clear understanding of how to use OGSM to create a strategic plan that can help your NGO thrive and make a positive impact on the world. Let’s get started! If you want to dive into this example, check out Church example explained in 5 steps.
OGSM example: personal development plan
Are you seeking to make positive changes in your life? Do you desire greater self-confidence and a stronger connection with your body? Look no further than OGSM, a powerful tool that can assist you in achieving these goals! It provides a clear roadmap with objectives and actions to achieve them. With the help of dashboards and progress tracking, you can monitor your personal growth along the way. Start your transformative journey with OGSM for a better you! If you want to dive into this example, check out Personal Development example explained in 5 steps.
Would you like to access this example in your free OGSM Software workspace and play around with it? Find out how!
OGSM example: government and public policy
Are you ready to create positive change and unlock your municipality’s full potential? Look no further than OGSM! This powerful tool provides a clear roadmap with actionable objectives and measurable outcomes to serve your citizens. With intuitive dashboards and progress tracking, you can monitor your municipality’s growth and achieve remarkable results. Join the league of forward-thinking municipalities leveraging OGSM for transformative progress.
Learn how governmental organizations use OGSM to deliver their ambitions in this video.
Click on image to zoom in
Would you like to access this example in your free OGSM Software workspace and play around with it? Find out how!
OGSM example: crisis management plan
OGSMs can also help you dealing with a major strategic challenge in the health field, such as COVID-19. An OGSM plan supports clear communication and identifies priorities for all stakeholders. Furthermore, it allows you to revisit your strategic choices in case they do not lead to the desired results.
Click on image to zoom in
Would you like to access this example in your free OGSM Software workspace and play around with it? Find out how!
OGSM example: Marketing and sales (Medellín Secret)
Medellín Secret is an initiative of Diego, a coffee farmer from Colombia, and Arnold, his brother-in-law from the Netherlands. It is the first brand of coffee to come from one specific plantation. This plantation is special because of its location high in the mountains, which causes the arabica plants to grow very slowly, producing very hard berries that yield delicious coffee.
Diego was astonished to hear how much coffee costs in the Netherlands. He had to sell his wonderful beans at a low price to the local coffee cooperative, and, to add to the insult, they were then mixed with beans of inferior quality.
Together Diego and Arnold decided that things had to change and they asked Marc van Eck to help them. The three of them decided that the coffee should be shipped directly to the Netherlands, and that they would create a brand for it there. They constructed an OGSM to help launch their new brand, Medellín Secret, on the market without any advertising. See the result below:
Click on image to zoom in
Would you like to access this example in your free OGSM Software workspace and play around with it? Find out how!
OGSM Example: ESG CSR Plan
Prepare your company for the growing focus on ESG by using OGSM
Are you looking for a way to create a strategic plan for your ESG (Environmental, Social, and Governance) organization that can help you achieve your vision and mission? OGSM (Objectives, Goals, Strategies, and Measures) is a powerful tool to use.
In this guide, we’ll show you how to use OGSM, using a ESG CSR plan as an example. However, the principles and techniques we cover can be applied to other ESG entities as well, whether you’re a small local organization or a large international one.
Click on image to zoom in
Would you like to access this example in your free OGSM Software workspace and play around with it? Find out more!
Manage these challenges successfully with OGSM
GROWING
These OGSM plans are designed to help an organisation grow, and the associated Strategies are usually targeted toward sales, marketing and bid management.
CHANGING
These OGSM plans are designed to execute a strategic change or transformation to better answer a particular challenge. Using a dedicated OGSM for these changes ensures that the strategic change stays on the radar and is consistently monitored, no matter the operational circumstances.
IMPROVING
the organisation with OGSM
The focus of these OGSM plans is on improving one or multiple aspects of an organisation’s performance, e.g. increasing client satisfaction or sustainability performance.
Download OGSM template
While OGSM Software is the best tool to design and execute your OGSM strategic plan, you can also design a plan in Microsoft PowerPoint. You can can download your OGSM-template here and get started right away. If you would like to receive an OGSM template in your own visual identity, please let us know with the button below.